Be smart and export by city

By | March 6th, 2017|Department for International Trade, Going Global Live, Thinking|

Background In 2010, when I founded Actionable Insight, McKinsey & Company published their first top 100 global cities list. Cities are where the money is. Over the next 13 years, 600 cities will account for nearly 65 percent of global GDP growth. I was intrigued to see only one UK city, London, on the list [...]

We are Going Global Live with Department for International Trade

By | November 7th, 2016|Department for International Trade|

We are delighted to be working again with the Department for International Trade and the team from Going Global Live! In our 2 x 20-minute seminars (just before lunchtime) on Thursday 17th and Friday 18th November at Going Global Live in London Olympia we will be sharing our top tips and expert digital tools to [...]

***New business win :: Growth Hacking Workshop with CivTech in Edinburgh

By | November 2nd, 2016|Uncategorised|

We were delighted this morning to receive contracts from the (beautiful Procurement Team) at the Scottish Government to run a Growth Hacking Workshop as part of the CivTech® Accelerator Programme. This project allows us to continue our journey (of Q4 2015) working with the very forward thinking team in Edinburgh. CivTech® is a ground-breaking pilot [...]

My Big Bing Theory

By | November 1st, 2016|Digital Marketing|

In the last 6 months, for several clients, we have migrated their best performing Google Search campaigns into Bing Ads via their “Import from Google Adwords” button. Easy. The funny thing, is that the results have been remarkable! UK search volume is pretty much 80:20 in Google’s favour (Market Share Information) BUT the fundamental lack [...]

Top Tips For Your Mobile Strategy

By | April 26th, 2016|Digital Strategy|

We are all aware of the growing importance of Mobile, although we aren’t quite sure how people use mobile along the customer journey or how to fully optimise for mobile. Micro Moments Think of mobile devices as shopping assistants for consumers to: Locate a business Research products and services Read reviews Make a purchase These [...]

How often do you visit your elderly relatives?

By | April 25th, 2016|Thinking|

This week I was asked to research an audience segment with a view to increasing their engagement ratio and customer lifetime value. It got me thinking but from a completely different angle, mainly due to the audience segment I was trying to understand. Have you ever wondered why, when visiting elderly relatives, that they greet [...]

How to win on YouTube

By | April 21st, 2016|Social Media|

The Importance of Video We are all aware of the growing importance of video with Cisco predicting that by 2019 video will account for 80 percent of global internet traffic and 75% of mobile traffic will be on mobile by 2020. So how do we capitalize on the growth of video? YouTube, the second largest [...]

Top tips for exporting online

By | April 18th, 2016|Digital Strategy|

We are very proud to be working with UK Trade & Investment as part of the Exporting is GREAT initiative. Here are some of our top tips for exporting online... Top tip No.1: Export by city McKinsey & Company published their Global Cities of the future identifying the top 600 cities forecast to be the [...]

Do you use a consistent engagement ratio?

By | April 14th, 2016|Social Media|

We have just started using a new tool called Quintly to track, benchmark and optimise clients social media performance. It is very good. One lovely metric that stands out is the Engagement ratio. The ability to use one engagement metric across all platforms is a joy. The engagement ratio equals the total number of comments, [...]

How to make the most of Google’s URL Builder

By | December 18th, 2015|Digital Marketing|

Are you struggling to make the most of Google’s URL builder? Well fear no more, because our handy infographic guide has the solution. Follow it step-by-step to make the most out of one of digitals marketings handiest tool. The URL builder helps you add parameters to URLs you use in custom web-based or email [...]