How To #Win on Social Media

By | November 11th, 2015|Digital Marketing, Social Media|

The Ultimate Social Media guide Unfortunately, it takes more than a few silly cat pictures to win on social media. The social landscape is more complex than ever, and here at Actionable Insight we spend every waking minute trying to understand this social space so our clients don’t have to. In this blog post we [...]

Ben’s week at the Institute of Direct and Digital Marketing

By | July 9th, 2015|Digital Marketing|

After meeting Roger 9 months ago at a Chartered Institute of Marketing event, when the opportunity to network with Marketing professionals in London came up I jumped at the chance. A week of eating, drinking, learning and networking - ideal! The week consisted of insightful seminars from a vast array of businesses, networking evenings and [...]

A Nation of eShopkeepers

By | May 22nd, 2015|Digital Strategy|

Napoleon called the British "a nation of Shopkeepers" (he actually called us "une nation de boutiquiers"). Adam Smith first coined the phrase in 1776, but I digress... In 2015, I’m wondering why it is so hard to find skilled people who can drive all of the commerce components online? I'd like us to call them [...]

What were NTT East doing in London?

By | February 19th, 2015|Digital Marketing, Digital Strategy|

A few weeks ago I was delighted to work with Ross Parsons of BWCS, Toshinari and Eko Ishii of CWell Institute via the UK Trade & Investment on a "Future of Digital Marketing in the UK" presentation and paper for the NTT East Corporation. The high speed internet team were in London for 2 nights [...]

Mini Me’s

By | February 19th, 2015|Digital Strategy|

Yesterday I met with Ian Byrne from 3Dify at BOXPARK Shoreditch to get scanned and allow me to start creating Mini Me's (to use as business cards instead of Moo Luxe :). I stood on a 1 metre diameter platform which rotated 360 degrees 5 times to allow a high resolution scanner to map bands [...]

Quality of questions

By | February 19th, 2015|Digital Strategy|

On a recent project I was lucky enough to experience a sales training workshop with Marcus Cauchi of Sandler Training. It made me re think the way I engage. There were 3 (of the many) points that really hit home. 1. Do not listen but pay attention Many people listen by just not talking and [...]

The Future of Real-Time Marketing Workshop

By | February 19th, 2015|Digital Strategy|

Hello! I’m Roger from Actionable Insight. We’ve got so much information out there that can help us tell better stories online. You don’t have to be a geek in a suit to come up with the insights. I want to help clients (and their agencies) find out who they’re really talking to and make [...]

DMAS Measuring the Unmeasurable Conference

By | February 19th, 2015|Digital Marketing, Digital Strategy|

I am very much looking forward to speaking at the DMA's Measuring the unmeasurable conference in Birmingham on Tuesday 25th November 2014. My title for discussion is <Can we really measure social media or are we having a :-) ?> I will try to understand some different points of view, work out what measurement actually [...]

Digital Tools for Global Growth

By | February 19th, 2015|Digital Strategy|

Please find the complete set of links to the presentation slides, workbook and all external links from the Digital Tools for Global Growth event as part of the amazing UK Trade & Investment ‘s #exportweek initiative. Please come back with any thoughts, adds, questions and feedback. Enjoy Social Media Business Planning (Presentation) Social Media Business [...]