My Big Bing Theory

By | November 1st, 2016|Digital Marketing|

In the last 6 months, for several clients, we have migrated their best performing Google Search campaigns into Bing Ads via their “Import from Google Adwords” button. Easy. The funny thing, is that the results have been remarkable! UK search volume is pretty much 80:20 in Google’s favour (Market Share Information) BUT the fundamental lack [...]

How to make the most of Google’s URL Builder

By | December 18th, 2015|Digital Marketing|

Are you struggling to make the most of Google’s URL builder? Well fear no more, because our handy infographic guide has the solution. Follow it step-by-step to make the most out of one of digitals marketings handiest tool. The URL builder helps you add parameters to URLs you use in custom web-based or email [...]

How To #Win on Social Media

By | November 11th, 2015|Digital Marketing, Social Media|

The Ultimate Social Media guide Unfortunately, it takes more than a few silly cat pictures to win on social media. The social landscape is more complex than ever, and here at Actionable Insight we spend every waking minute trying to understand this social space so our clients don’t have to. In this blog post we [...]

Ben’s week at the Institute of Direct and Digital Marketing

By | July 9th, 2015|Digital Marketing|

After meeting Roger 9 months ago at a Chartered Institute of Marketing event, when the opportunity to network with Marketing professionals in London came up I jumped at the chance. A week of eating, drinking, learning and networking - ideal! The week consisted of insightful seminars from a vast array of businesses, networking evenings and [...]

What were NTT East doing in London?

By | February 19th, 2015|Digital Marketing, Digital Strategy|

A few weeks ago I was delighted to work with Ross Parsons of BWCS, Toshinari and Eko Ishii of CWell Institute via the UK Trade & Investment on a "Future of Digital Marketing in the UK" presentation and paper for the NTT East Corporation. The high speed internet team were in London for 2 nights [...]

DMAS Measuring the Unmeasurable Conference

By | February 19th, 2015|Digital Marketing, Digital Strategy|

I am very much looking forward to speaking at the DMA's Measuring the unmeasurable conference in Birmingham on Tuesday 25th November 2014. My title for discussion is <Can we really measure social media or are we having a :-) ?> I will try to understand some different points of view, work out what measurement actually [...]