Be smart and export by city

By | March 6th, 2017|Department for International Trade, Going Global Live, Thinking|

Background In 2010, when I founded Actionable Insight, McKinsey & Company published their first top 100 global cities list. Cities are where the money is. Over the next 13 years, 600 cities will account for nearly 65 percent of global GDP growth. I was intrigued to see only one UK city, London, on the list [...]

How often do you visit your elderly relatives?

By | April 25th, 2016|Thinking|

This week I was asked to research an audience segment with a view to increasing their engagement ratio and customer lifetime value. It got me thinking but from a completely different angle, mainly due to the audience segment I was trying to understand. Have you ever wondered why, when visiting elderly relatives, that they greet [...]