Situation We work with business owners and or in-house sales and marketing teams to complete an online audit and competitive benchmarking.  They are trying to answer questions like;  How does my website's performance compare to my competitors'? Due diligence What are the gaps in my online marketing strategy compared to the industry leaders? [...]

“Taking That Knowledge From Your Head And Sharing It Will Improve Engagement, Lead And Sales Generation, And Build Your Reputation As A Subject Matter Expert” In today's digital landscape, mastering the art of lead generation and establishing oneself as a subject matter expert on LinkedIn can significantly amplify your professional influence. This guide is [...]

Artificial Intelligence Optimisation I am working with a number of B2B SAAS service and D2C e-commerce product clients to understand how structured data enables better online visibility, impressions and clicks, by enhancing the way content is presented and understood by search engines, social media platforms, and AI [...]

I have always been interested in the generation of qualified marketing leads out of previously anonymous web traffic. So, in advance of sharing my Q4 2017 Digital Tools guide, I am testing out a relatively new player in the market called Leadfeeder. So far so good, the dashboard has a great look and feel - and works [...]