This Actionable Insight product addresses the business issue of dysfunction in online operations. We work with you and show you how to achieve success. Because showing works better than telling. This comprehensive digital MOT is designed to ensure all of your platforms (website, search engines and social media) are working as efficiently as they should be and are talking to each other.
How we work with you and show you how to achieve success.
Step 1 - Needs analysis & free consultation
We focus on asking the right questions from the off to ensure we surpass your key criteria for success, so call us with the answer to these questions:
What is the primary objective of this project and why?
What are the qualitative and quantitative criteria for success of the objective?
How it the business improved as a direct result of achieving the objective?
What is the objective worth to the business?
Step 2 - Bilateral NDA & Access to platforms
We sign a bilateral non-disclosure agreement (NDA), meaning your data is private. Once signed, we ask for access into your digital platforms.
Step 3 - Time to analyse
Now we are in, we get put our headphones on, drink our coffee and analyse your platforms using a complex suite of digital tools including Google Search Console, Google Analytics, Brandwatch and SEMRush.
Step 4 - Time to recommend
Using the data from step 3, we make recommendations about your website (technical, architecture and SEO), brand (value proposition), social media strategy and improving your online reputation.
Step 5 - Time to present
We present our recommendations to you and work with you to create a prioritised to-do list with short, medium and long-term actions required to meet your key criteria for success and operate efficiently online.
Step 6 - Handover and education
We show you the tools we used, how we did and how you can continue to operate efficiently online. This means complete transparency, educating and enabling as opposed to controlling. Why keep the secret sauce when you can share it? We handover a mini dashboard and present screenshots from multiple tools to visualise the data behind our recommendations.
So, what Actionable Insight do you get?
Plan of action
A prioritised to-do list of recommended short, medium and long-term actions.
The tools, knowledge and dashboards you need to ensure you continue to operate efficiently online.
Detailed user-experience reports including a user journey video with commentary on desktop and mobile.
Prioritesed actions required in order to improve the technical performance of your website related to crawlability, content, links and coding.
Search engine optimisation
Google Search Console optimised to ensure you can monitor and maintain your site’s search presence.
An overview of the keyword strategy driving traffic to yours and your competitors, see the Actionable Insight Benchmark for more competitor insight.
Confirmation of paid media targeting & suggested improvements for your campaigns.
Social media strategy
We track social audience, activity and engagement of your content in Facebook, Twitter and Google+ so you can implement an efficient social media strategy.
We can track and benchmark your competitors content and engagement to ensure you take learnings from industry success.
We monitor conversations about your brand or industry sentiment, platforms where conversations are taking place, topics and key opinion leaders. For a holistic view see the Actionable Insight Benchmark.
Roger brings a fabulously unique approach to getting to the bottom of the detail and his detailed but fun analysis of the issues we were facing was not only refreshing but incredibly useful. His understanding of our business was very clear and often Roger went above and beyond the job in hand in order to understand what nuances made our business ‘tick’. Some small tweaks and some rather major ones were needed but each were introduced and have resulted in some incredibly positive changes to our business, the major plus of which is quicker uptake through better technology and use of social media/excellent software platforms. Roger’s approach is thorough and he is a pleasure to work with.
Roger worked with creating a new website built for multiple platforms, including both desktop and mobile. He also provided advice regarding social media, in particular the way in which the institution monitored digital activity. The University was shortlisted for “Best Website” in the 2012 HEIST Awards, the main awards programme for marketing in the sector. Roger has continued to work with the Roehampton providing workshops to students on using LinkedIn, as part of a range of activities the University has in place to enhance student employability.