Is your business performing better online than your competitors?
This Actionable Insight product addresses the issue of unexplained loss of business, new competitors entering your market or you wanting to know where you rank. We work with you and show you how to find quick wins and define a digital strategy based on competitor insight to make your firm more profitable. Because showing works better than telling.
How we work with you and show you how to achieve success.
We assess and rank you against your competitors online across website, search engine and social media platforms. We then produce a prioritised to-do list to help you gain a competitive advantage for business success.
Step 1 - Bilateral NDA & Access to platforms
We sign a bilateral non-disclosure agreement (NDA), meaning your data is private. Once signed, we ask for access into your digital platforms.
Step 2 - Identify competitors & set KPI’s
We ask questions and analyse data to understand the mechanics of your business, this ensures we can set a key criteria for success and the key performance indicators we will benchmark you against. Questions include:
Have you qualified your market, the opportunity and your competitors?
Are there any trends or market information available to analyse?
Do you know your online competitors?
How well do you know your online competitors? (who Google thinks is your competitors)
Do you benchmark against them?
How is your success measured?
Step 3 - Time to analyse
Now we are in, we analyse your platforms versus your competitors using a complex suite of digital tools and our proven Jet Stream Methodology, integrating web, search engine, social media and content. To give a holistic view of your performance versus your competitors.
Step 4 - Amalgamation of data points
Rather than being a pointless exercise in data analysis, we amalgamate the data from step 3 to identify industry bests and best practices used by your competitors across website, search engine and social media. This gives you digital insight and helps you to identify areas where you can make changes, giving you an edge over the competition, helping to make your firm more profitable.
Step 5 - Time to rank
We map you against your competitors across website, search engine and social media. This benchmark gives us a starting point from which we improve and measure against.
Step 6 - Planning and education
We prioritise an action plan to help you beat the competition and boost revenue but we don’t just leave you with heaps of meaningless data, we work with you to prioritise a to do list and educate you on the tools and practices required to give you an edge over the competition.
So, what Actionable Insight do you get?
Your plan of action
A prioritised to-do list of recommended short, medium and long-term actions.
The tools, knowledge and dashboards you need to ensure you stay ahead of your competitors.
Your business performance
Website efficiency scores benchmarked against your competitors.
Share of voice, trends, key contexts of conversation and top key opinion leaders.
Real time position tracking as to where you stand in Google’s top 100 organic and paid results for your keywords.
Knowledge of what your competitors are doing online.
Knowledge of how you rank against your competitor set.
Knowledge of what your competitors are doing better than you.
The keyword strategy driving traffic to yours and your competitors websites with SEO ideas and keyword monitoring so you can benchmark your search improvement.
Executive benchmarking summary.
Essential technical recommendations, to improve the performance of your website, for a more advanced analysis see the Actionable Insight Audit.
Social audience, activity and engagement of your content versus your competitors in Facebook, Twitter, Google+, YouTube and Instagram so you can learn from industry best practice.
Roger brings a fabulously unique approach to getting to the bottom of the detail and his detailed but fun analysis of the issues we were facing was not only refreshing but incredibly useful. His understanding of our business was very clear and often Roger went above and beyond the job in hand in order to understand what nuances made our business ‘tick’. Some small tweaks and some rather major ones were needed but each were introduced and have resulted in some incredibly positive changes to our business, the major plus of which is quicker uptake through better technology and use of social media/excellent software platforms. Roger’s approach is thorough and he is a pleasure to work with.
Roger worked with creating a new website built for multiple platforms, including both desktop and mobile. He also provided advice regarding social media, in particular the way in which the institution monitored digital activity. The University was shortlisted for “Best Website” in the 2012 HEIST Awards, the main awards programme for marketing in the sector. Roger has continued to work with the Roehampton providing workshops to students on using LinkedIn, as part of a range of activities the University has in place to enhance student employability.
Fill in your details and free of charge, we will send you a domain overview report on your organic search traffic, paid search traffic, backlinks, display advertising and organic competitive landscape.