Do you know what is being said about your business online?
This Actionable Insight product addresses the business issue of not knowing what is being said about your business online. It also addresses the challenge of dealing with a tarnished or threatened reputation online. We work with you and show you how to enhance your online reputation, because showing is better than telling.
The game is all about delivering the right message at the right time on the right channel to the right person.
Step 1 - Key criteria for success + Bilateral NDA
We work with you to set a key criteria for success in enhancing your online reputation. Upon agreement we sign a bilateral non-disclosure agreement (NDA), meaning your data is private. Once signed, we ask for access into your digital platforms.
Step 2 - Audit
We audit your personal & business online presence using our audit tools and social media monitoring software to understand your initial digital footprint and reputation.
Step 3 - Keyword research
We undertake keyword research, analysing keywords driving traffic to your website and your competitors websites.
Step 4 - Monitor industry conversation
We set up advanced queries using the keywords from step 3, to monitor conversations around the industry keywords. We then clean the queries to ensure the data is relevant and actionable.
Step 5 - Content plan
We work with you to write a plan, to create digitally efficient content that can be found, consumed and shared online to enhance search engine results and social media profiles. Can be done for an individual or a business.
Step 6 - Handover and education
We handover dashboards and educate you to monitor and take advantage of more than just #hashtags. We work with you on an ongoing basis to track and evaluate your reputation to advise content production and online engagement going forward.
So, what Actionable Insight do you get?
Become the go-to person or business in your industry with an enhanced online reputation developed by working with Actionable Insight.
A dashboard to keep track of online mentions and customer reviews of your and your competitors’ brand name, product or service.
Enhanced SEO rankings by tracking and managing backlinks from all referring domains.
A schedule for the creation of digitally efficient content that can be found, consumed and shared online to enhance search engine results and social media profiles.
Stories that are searched for to ensure your content is found.
Stories that entertain and educate your audience to ensure it is consumed.
New ways to promote and market your brand by discovering new content distribution channels.
A social media policy to educate your employees and set down the ground rules.
Understand the key contexts of conversation, language and keywords to use when engaging in conversation.
A list of key opinion leaders who you can engage with, these are conversations worth engaging in as key opinion leaders have influence over your target audience.
Optimised platforms and tools
We track social audience, activity and engagement of your content in Facebook, Twitter and Google+ so you can implement an efficient social media strategy.
We can track and benchmark your competitors content and engagement to ensure you take learnings from industry success.
Optimised social channels (including Facebook, Youtube, LinkedIn) to ensure you are found online.
*Top tip create playlists in Youtube and share or embed the playlist link to ensure viewers go on to watch your videos not competitors.
Roger brings a fabulously unique approach to getting to the bottom of the detail and his detailed but fun analysis of the issues we were facing was not only refreshing but incredibly useful.
Roger worked with creating a new website built for multiple platforms, including both desktop and mobile. He also provided advice regarding social media, in particular the way in which the institution monitored digital activity and online reputation. The University was shortlisted for “Best Website” in the HEIST Awards, the main awards programme for marketing in the sector.
Working with Actionable Insight is a sheer delight. The team brings rigour and insight to every project we work on. Roger is refreshingly open, a compulsive connector, and always puts the client needs first. I look forward to working with Actionable Insight time and again.