Do you require a plan to increase leads or sales online?
This Actionable Insight product addresses the business issue of being new to role or having no online plan in place. We work with you to write a digital strategy / plan using our UK Trade & Investment endorsed methodology. Because showing works better than telling. Download our plan template for free below.
How we work with you to implement our UK Trade & Investment endorsed plan.
This process enables businesses to grow, in the UK and in export markets (if you are looking to export).
Step 0 - Needs analysis
We take you through our 8-step plan and the tools, endorsed by UK Trade and Investment for a successful digital strategy. All of the sections of the plan can be completed in greater detail or in isolation if you have a plan in placealready. The needs analysis is a process of tailoring a bespoke solution to your business.
Our plans typically take 3 days. 1 day of us researching your business, your competitors and your industry, 2 days of asking you questions, researching and writing the plan. We also undertake in-depth research about your business and your competitors prior to meeting, analysing industry reports.
Step 1 - Your business information
We ask intelligent questions to gain an understanding of your objectives, pain points and market. Think of it as a session, Sharing, discussing and understanding your business objectives to define your key criteria for success.
Step 2 - Your brand
We analyse your brand to develop a brand story with the viewpoint moved from what you ‘give’ clients into what they ‘get’. This provides a clear articulation of your brand, position and value proposition.
Step 3 - Your target audience segments
We work with you to develop your target audience segments and key opinion leaders who impact your buyer’s decision-making process. This qualifies and quantifies your target audience groups and their buying behaviour to inform segmentation, targeting and messaging.
Step 4 - Your business objectives
We teach you how to integrate your website, search engine and social media to the greatest effect to move your customers from un-awareness to awareness, familiarity to consideration and purchase to loyalty.
Step 5 - Your stories, content & conversations
We use a comprehensive suite of online tools to show you how to:
Engage in conversations worth engaging in
Create stories that are consumed, found and shared online
Localise and test your headline, messages and calls-to-action to measure the likelihood to purchase
Step 6 - Your technology
We work with you to ensure you have the correct technology in place to achieve your objectives, considering the consumption habits of your personas we establish during step 3.
Step 7 - Your metrics, evaluation & optimisation
We work with you to set key performance indicators to track performance. This then informs the creation of your Responsibility Assignment Matrix or RACI (responsible, accountable, consulted, informed) in Step 8.
Step 8 - Your Go-To-Market Plan
We work with you to define new roles, responsibilities and objectives for your team with actions required to meet your key criteria for success.
So, what Actionable Insight do you get?
A Clear articulation of business objectives and market opportunity.
A focused go-to market plan to present your proof of concept internally.
A data-driven online business plan built upon market and competitor data to ensure you win online.
An Online Business Plan or an Online Export Business Plan.
An in depth understanding and segmentation of your customers / database into individual segments (persona’s) using data and tools such as Experian Segmentation Portal.
Knowledge of which tactics and mechanics you should employ to drive your persona’s through the buyer readiness stages.
We can run an advanced User Journey project in addition to the plan, to identify touch points, questions asked by your persona’s and actions required by you.
Brand gives and gets that offer a real point of difference over competitors.
The ability to map out your stories into an effective, engaging content and conversation plan. This ensure you can balance paid media distribution against the creation of interesting stories, shared organically
New angles of thinking
The right level of knowledge of the platforms and tools to ensure you reach your online growth objectives
The ability to create your own measurement and evaluation dashboard of key metrics.
A partner to think alongside you. A partner that is a Google Partner & a trusted advisor to the UK Trade and investment, with 87 successful and satisfied Export planning clients.
Roger helped us enormously in developing our digital strategy, from recognising the time, tools and tactics we would need, through to shaping this into a clear plan with actionable steps. In particular, he was great at demystifying the technology and the process – which was incredibly empowering! – and he was both inspiring and insightful about online customer behaviours and brand awareness. His approach was absolutely full-on, and strategic but packed with detail and helpful, relevant examples.
Roger worked with creating a new website built for multiple platforms, including both desktop and mobile. He also provided advice regarding social media, in particular the way in which the institution monitored digital activity. The University was shortlisted for “Best Website” in the 2012 HEIST Awards, the main awards programme for marketing in the sector.
Working with Roger on a project to help us build awareness of our programme in the Middle East he first inspired us and made us think more ambitiously about what we could achieve, but then he also worked with us to put the building blocks in place to make it happen
Fill in your details and free of charge, you will be redirected to a page on our website where you can view or download our UK Trade & Investment endorsed workbook, with the questions a business needs to ask to write their plan & the Actionable Insight recommend digital tools.