We are all aware of the growing importance of video with Cisco predicting that by 2019 video will account for 80 percent of global internet traffic and 75% of mobile traffic will be on mobile by 2020. So how do we capitalize on the growth of video? YouTube, the second largest search engine, with half of it’s users on mobile.
An Introduction to YouTube
It is known to be 8x easier to get a YouTube video on the home page of Google than a web page
The largest ranking factor for videos in YouTube is watch time (how many hours users have spent watching all the videos on your channel), so it is importnant to maximise hours spent on your videos
Audience retention (percentage of the video watched is also a high factor) so if we see where people are dropping off we need to edit the video
We have to weigh watch time against getting clicks to the website but if we don’t focus on watch time to an extent our videos will never be found
In YouTube content is king and people subscribe to personalities not brands