About Roger Jones

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So far Roger Jones has created 20 blog entries.

How to make the most of Google’s URL Builder

By |2018-03-13T14:40:43+00:00December 18th, 2015|Digital Marketing|

Are you struggling to make the most of Google’s URL builder? Well fear no more, because our handy infographic guide has the solution. Follow it step-by-step to make the most out of one of digitals marketings handiest tool. The URL builder helps you add parameters to URLs you use in custom web-based or email [...]

How To #Win on Social Media

By |2018-03-13T14:40:43+00:00November 11th, 2015|Digital Marketing, Social Media|

The Ultimate Social Media guide Unfortunately, it takes more than a few silly cat pictures to win on social media. The social landscape is more complex than ever, and here at Actionable Insight we spend every waking minute trying to understand this social space so our clients don’t have to. In this blog post we [...]

Ben’s week at the Institute of Direct and Digital Marketing

By |2018-03-13T14:40:43+00:00July 9th, 2015|Digital Marketing|

After meeting Roger 9 months ago at a Chartered Institute of Marketing event, when the opportunity to network with Marketing professionals in London came up I jumped at the chance. A week of eating, drinking, learning and networking - ideal! The week consisted of insightful seminars from a vast array of businesses, networking evenings and [...]

A Nation of eShopkeepers

By |2018-03-13T14:40:44+00:00May 22nd, 2015|Digital Strategy|

Napoleon called the British "a nation of Shopkeepers" (he actually called us "une nation de boutiquiers"). Adam Smith first coined the phrase in 1776, but I digress... In 2015, I’m wondering why it is so hard to find skilled people who can drive all of the commerce components online? I'd like us to call them [...]

The Future of Real-Time Marketing Workshop

By |2018-03-13T14:40:44+00:00February 19th, 2015|Digital Strategy|

Hello! I’m Roger from Actionable Insight. We’ve got so much information out there that can help us tell better stories online. You don’t have to be a geek in a suit to come up with the insights. I want to help clients (and their agencies) find out who they’re really talking to and make [...]

DMAS Measuring the Unmeasurable Conference

By |2018-03-13T14:40:45+00:00February 19th, 2015|Digital Marketing, Digital Strategy|

I am very much looking forward to speaking at the DMA's Measuring the unmeasurable conference in Birmingham on Tuesday 25th November 2014. My title for discussion is <Can we really measure social media or are we having a :-) ?> I will try to understand some different points of view, work out what measurement actually [...]

Digital Tools for Global Growth

By |2018-03-13T14:40:46+00:00February 19th, 2015|Digital Strategy|

Please find the complete set of links to the presentation slides, workbook and all external links from the Digital Tools for Global Growth event as part of the amazing UK Trade & Investment ‘s #exportweek initiative. Please come back with any thoughts, adds, questions and feedback. Enjoy :) Social Media Business Planning (Presentation) Social Media [...]