Are you struggling to make the most of Google’s URL builder? Well fear no more, because our handy infographic guide has the solution. Follow it step-by-step to make the most out of one of digitals marketings handiest tool.

The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.