Kate Meads Associates – Occupational Therapist, Andover November 2016 – March 2020
Led business strategy, planning, and development of a comprehensive B2B and B2C ecommerce lead generation suite, including web, search engine, social media, email, and data reporting platforms. Conducted an online audit, benchmarked competitors, and devised tactics to outperform them. Outcomes included a new brand, value proposition, product and service suite, WordPress website, marketing campaigns, and performance dashboard. Aimed to create an exit plan for systemised growth and potential future sale, merger, or acquisition.