Online Audit & Competitive Benchmarking FAQs

By |2024-06-07T14:52:01+01:00June 7th, 2024|Uncategorised|

Do you need to improve your e-commerce KPIs, inform your digital strategy & transformation plan, complete due diligence in advance of a business event, or raise investment? Check out a set of FAQs from a recent client briefing workshop. Please share with your network! #actionableinsight  Who do we work with? We work with [...]

Online Audit and Competitive Benchmarking STAR

By |2024-03-21T14:09:23+00:00March 21st, 2024|Uncategorised|

Situation We work with business owners and or in-house sales and marketing teams to complete an online audit and competitive benchmarking.  They are trying to answer questions like;  How does my website's performance compare to my competitors'? Due diligence What are the gaps in my online marketing strategy compared to the industry leaders? [...]

Mastering Lead Generation And Becoming A Subject Matter Expert On LinkedIn

By |2023-12-22T09:54:12+00:00December 22nd, 2023|Uncategorised|

“Taking That Knowledge From Your Head And Sharing It Will Improve Engagement, Lead And Sales Generation, And Build Your Reputation As A Subject Matter Expert” In today's digital landscape, mastering the art of lead generation and establishing oneself as a subject matter expert on LinkedIn can significantly amplify your professional influence. This guide is [...]

By |2023-11-14T15:46:31+00:00November 14th, 2023|Uncategorised|

Artificial Intelligence Optimisation I am working with a number of B2B SAAS service and D2C e-commerce product clients to understand how structured data enables better online visibility, impressions and clicks, by enhancing the way content is presented and understood by search engines, social media platforms, and AI [...]

Interview with Dylan Hey from Leadfeeder

By |2018-03-13T14:40:40+00:00September 21st, 2017|Uncategorised|

I have always been interested in the generation of qualified marketing leads out of previously anonymous web traffic. So, in advance of sharing my Q4 2017 Digital Tools guide, I am testing out a relatively new player in the market called Leadfeeder. So far so good, the dashboard has a great look and feel - and works [...]

Be smart and export by city

By |2018-03-13T14:40:40+00:00March 6th, 2017|Department for International Trade, Going Global Live, Thinking|

Background In 2010, when I founded Actionable Insight, McKinsey & Company published their first top 100 global cities list. Cities are where the money is. Over the next 13 years, 600 cities will account for nearly 65 percent of global GDP growth. I was intrigued to see only one UK city, London, on the list [...]

We are Going Global Live with Department for International Trade

By |2018-03-13T14:40:40+00:00November 7th, 2016|Department for International Trade|

We are delighted to be working again with the Department for International Trade and the team from Going Global Live! In our 2 x 20-minute seminars (just before lunchtime) on Thursday 17th and Friday 18th November at Going Global Live in London Olympia we will be sharing our top tips and expert digital tools to [...]

***New business win :: Growth Hacking Workshop with CivTech in Edinburgh

By |2018-03-13T14:40:42+00:00November 2nd, 2016|Uncategorised|

We were delighted this morning to receive contracts from the (beautiful Procurement Team) at the Scottish Government to run a Growth Hacking Workshop as part of the CivTech® Accelerator Programme. This project allows us to continue our journey (of Q4 2015) working with the very forward thinking team in Edinburgh. CivTech® is a ground-breaking pilot [...]

My Big Bing Theory

By |2018-03-13T14:40:42+00:00November 1st, 2016|Digital Marketing|

In the last 6 months, for several clients, we have migrated their best performing Google Search campaigns into Bing Ads via their “Import from Google Adwords” button. Easy. The funny thing, is that the results have been remarkable! UK search volume is pretty much 80:20 in Google’s favour (Market Share Information) BUT the fundamental lack [...]

Top Tips For Your Mobile Strategy

By |2018-03-13T14:40:42+00:00April 26th, 2016|Digital Strategy|

We are all aware of the growing importance of Mobile, although we aren’t quite sure how people use mobile along the customer journey or how to fully optimise for mobile. Micro Moments Think of mobile devices as shopping assistants for consumers to: Locate a business Research products and services Read reviews Make a purchase These [...]

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