Artificial Intelligence Optimisation I am working with a number of B2B SAAS service and D2C e-commerce product clients to understand how structured data enables better online visibility, impressions and clicks, by enhancing the way content is presented and understood by search engines, social media platforms, and AI [...]
Interview with Dylan Hey from Leadfeeder
I have always been interested in the generation of qualified marketing leads out of previously anonymous web traffic. So, in advance of sharing my Q4 2017 Digital Tools guide, I am testing out a relatively new player in the market called Leadfeeder. So far so good, the dashboard has a great look and feel - and works [...]
Be smart and export by city
Background In 2010, when I founded Actionable Insight, McKinsey & Company published their first top 100 global cities list. Cities are where the money is. Over the next 13 years, 600 cities will account for nearly 65 percent of global GDP growth. I was intrigued to see only one UK city, London, on the list [...]
We are Going Global Live with Department for International Trade
We are delighted to be working again with the Department for International Trade and the team from Going Global Live! In our 2 x 20-minute seminars (just before lunchtime) on Thursday 17th and Friday 18th November at Going Global Live in London Olympia we will be sharing our top tips and expert digital tools to [...]
***New business win :: Growth Hacking Workshop with CivTech in Edinburgh
We were delighted this morning to receive contracts from the (beautiful Procurement Team) at the Scottish Government to run a Growth Hacking Workshop as part of the CivTech® Accelerator Programme. This project allows us to continue our journey (of Q4 2015) working with the very forward thinking team in Edinburgh. CivTech® is a ground-breaking pilot [...]
My Big Bing Theory
In the last 6 months, for several clients, we have migrated their best performing Google Search campaigns into Bing Ads via their “Import from Google Adwords” button. Easy. The funny thing, is that the results have been remarkable! UK search volume is pretty much 80:20 in Google’s favour (Market Share Information) BUT the fundamental lack [...]
Top Tips For Your Mobile Strategy
We are all aware of the growing importance of Mobile, although we aren’t quite sure how people use mobile along the customer journey or how to fully optimise for mobile. Micro Moments Think of mobile devices as shopping assistants for consumers to: Locate a business Research products and services Read reviews Make a purchase These [...]
How often do you visit your elderly relatives?
This week I was asked to research an audience segment with a view to increasing their engagement ratio and customer lifetime value. It got me thinking but from a completely different angle, mainly due to the audience segment I was trying to understand. Have you ever wondered why, when visiting elderly relatives, that they greet [...]
How to win on YouTube
The Importance of Video We are all aware of the growing importance of video with Cisco predicting that by 2019 video will account for 80 percent of global internet traffic and 75% of mobile traffic will be on mobile by 2020. So how do we capitalize on the growth of video? YouTube, the second largest [...]
Top tips for exporting online
We are very proud to be working with UK Trade & Investment as part of the Exporting is GREAT initiative. Here are some of our top tips for exporting online... Top tip No.1: Export by city McKinsey & Company published their Global Cities of the future identifying the top 600 cities forecast to be the [...]