Actionable Insight Strategy & Planning
Do you require a plan to increase leads or sales online?
This Actionable Insight product addresses the business issue of being new to role or having no online plan in place. We work with you to write a digital strategy / plan using our UK Trade & Investment endorsed methodology. Because showing works better than telling. Download our plan template for free below.
The Process
How we work with you to implement our UK Trade & Investment endorsed plan.
This process enables businesses to grow, in the UK and in export markets (if you are looking to export).
Here are some potential results for our eCommerce strategy and go-to-market plan:
Results:
- Increased revenue: By developing an effective eCommerce strategy, brands can increase their online revenue.
- Improved customer experience: By optimising the website user experience and enhancing the customer journey, brands can increase customer satisfaction and loyalty.
- Enhanced brand positioning: By developing unique value propositions and differentiators, brands can enhance their brand positioning and stand out from the competition.
- Better resource allocation: By analysing the eCommerce strategy and benchmarking against competitors, brands can identify areas where resources can be better allocated.
Step 0 - Needs analysis
We take you through our 8-step plan and the tools, endorsed by UK Trade and Investment for a successful digital strategy. All of the sections of the plan can be completed in greater detail or in isolation if you have a plan in place already. The needs analysis is a process of tailoring a bespoke solution to your business.
Our plans typically take 3 days. 1 day of us researching your business, your competitors and your industry, 2 days of asking you questions, researching and writing the plan. We also undertake in-depth research about your business and your competitors prior to meeting, analysing industry reports.
Step 1 - Define the business goals and objectives
The first step is to define the business goals and objectives for the eCommerce strategy and go-to-market plan. This may include revenue targets, customer acquisition goals, or other metrics that the brand wants to achieve. It is important to define these goals in collaboration with the client to ensure alignment with their business priorities.
Step 2 - Conduct a market analysis
In this step, we will conduct a market analysis to identify opportunities and challenges. This can involve conducting market research, analysing customer data, and reviewing industry reports. The goal is to gain insights into the target audience’s needs and preferences, as well as the competition and market trends.
Step 3 - Analyse the brand's current Ecommerce strategy
We will analyse the brand’s current eCommerce strategy, including website design, user experience, marketing campaigns, and customer data. This can help identify areas for improvement and opportunities for growth. The analysis can involve conducting user testing and reviewing website analytics to gain insights into user behaviour and preferences.
Step 4 - Identify the target audience
Based on the market analysis, we will identify the target audience for the brand’s eCommerce channels. This can involve developing customer personas and analysing customer data to understand their needs and preferences. This step helps to ensure that the eCommerce strategy and go-to-market plan are tailored to the target audience’s preferences.
Step 5 - Develop a unique value proposition
We will develop a unique value proposition and differentiators that align with the target audience’s needs and preferences. This can help the brand stand out from the competition and enhance their brand positioning. The value proposition should be tailored to the target audience’s preferences and should be a key component of the eCommerce strategy and go-to-market plan.
Step 6 - Develop a marketing strategy
Based on the target audience and unique value proposition, we will develop a marketing strategy that includes search engine optimization, social media marketing, email marketing, and other tactics. This can help the brand reach and engage with the target audience effectively. The marketing strategy should be tailored to the target audience’s preferences and should be designed to achieve the business goals and objectives defined in step 1.
Step 7 - Develop an Ecommerce platform and user experience
We will develop an eCommerce platform and user experience that aligns with the target audience’s needs and preferences. This can involve developing website design, optimising website content, and enhancing the customer journey. The eCommerce platform and user experience should be tailored to the target audience’s preferences and should be designed to achieve the business goals and objectives defined in step 1.
Step 8 - Develop a sales and customer service strategy
We will develop a sales and customer service strategy that aligns with the target audience’s needs and preferences. This can involve developing customer service policies, optimising the checkout process, and enhancing the post-purchase experience. The sales and customer service strategy should be tailored to the target audience’s preferences and should be designed to achieve the business goals and objectives defined in step 1.
Step 9 - Develop a measurement and reporting framework
We will develop a measurement and reporting framework that includes performance metrics such as website traffic, conversion rates, and sales figures. This can help the brand track the effectiveness of the eCommerce strategy and make data-driven decisions. The measurement and reporting framework should be tailored to the business goals and objectives defined in step 1.
Step 10 - Implement and monitor
The final step is to implement the eCommerce strategy and go-to-market plan and monitor its effectiveness over time. This involves setting up performance metrics to track progress and monitoring market trends and competition to ensure that the brand’s eCommerce efforts remain relevant and effective over time. Implementation may involve collaboration with the client’s development team and other stakeholders to ensure that the eCommerce strategy and go-to-market plan are effectively executed.
Outcomes
So, what Actionable Insight do you get?
Your plan
Your customers
Your brand
New angles of thinking
Testimonials
Roger helped us enormously in developing our digital strategy, from recognising the time, tools and tactics we would need, through to shaping this into a clear plan with actionable steps. In particular, he was great at demystifying the technology and the process – which was incredibly empowering! – and he was both inspiring and insightful about online customer behaviours and brand awareness. His approach was absolutely full-on, and strategic but packed with detail and helpful, relevant examples.
Kate Barker
Marketing Manager, Eat Sleep Doodle
Roger worked with creating a new website built for multiple platforms, including both desktop and mobile. He also provided advice regarding social media, in particular the way in which the institution monitored digital activity. The University was shortlisted for “Best Website” in the 2012 HEIST Awards, the main awards programme for marketing in the sector.
Paul O’Prey
Vice Chancellor , University of Roehampton
Working with Roger on a project to help us build awareness of our programme in the Middle East he first inspired us and made us think more ambitiously about what we could achieve, but then he also worked with us to put the building blocks in place to make it happen
Linda Roberts
Senior Business Manager, London College of Fashion
