Do you use a consistent engagement ratio?

By |2018-03-13T14:40:43+00:00April 14th, 2016|Social Media|

We have just started using a new tool called Quintly to track, benchmark and optimise clients social media performance. It is very good. One lovely metric that stands out is the Engagement ratio. The ability to use one engagement metric across all platforms is a joy. The engagement ratio equals the total number of comments, [...]

How To #Win on Social Media

By |2018-03-13T14:40:43+00:00November 11th, 2015|Digital Marketing, Social Media|

The Ultimate Social Media guide Unfortunately, it takes more than a few silly cat pictures to win on social media. The social landscape is more complex than ever, and here at Actionable Insight we spend every waking minute trying to understand this social space so our clients don’t have to. In this blog post we [...]

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