The Importance of Video We are all aware of the growing importance of video with Cisco predicting that by 2019 video will account for 80 percent of global internet traffic and 75% of mobile traffic will be on mobile by 2020. So how do we capitalize on the growth of video? YouTube, the second largest [...]
We have just started using a new tool called Quintly to track, benchmark and optimise clients social media performance. It is very good. One lovely metric that stands out is the Engagement ratio. The ability to use one engagement metric across all platforms is a joy. The engagement ratio equals the total number of comments, [...]
The Ultimate Social Media guide Unfortunately, it takes more than a few silly cat pictures to win on social media. The social landscape is more complex than ever, and here at Actionable Insight we spend every waking minute trying to understand this social space so our clients don’t have to. In this blog post we [...]
