Step 8 – The “What is actually going to happen” Plan
This step breaks down the proof-of-concept activation into steps, defining team roles, time-specific responsibilities, and objectives.
Plan
- Can you complete the “go-to-market plan”?
- Are you clear on how to present the plan internally?
- Can you agree on a budget, scope of work and lead time for your plan?
Roles and responsibilities
Any other business
HelloSign – Legally Binding Electronic Signatures
Digital tools
- Buffer – Allows you to manage your social media accounts in one place and schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn.
- Content Cal – A social media management tool used by many SMEs that allows you to create posts, collaborate, publish, view analytics & manage replies all in one place.
- Sprout Social – A full-service social media management tool with a mix of social media management and analytics.
- ITTT (can be used to both share and listen, explain) – A tool that allows you to create/use recipes that help connect two separate services you use. For example: Connecting an RSS feed of your blog and your Twitter account to automatically tweet about a new blog post when it’s live.
- Zapier – Connect your apps and automate workflows
- Trello – A workflow tool that is effectively an online ‘corkboard’. You use it to organise “cards” into lists – those cards can be tasks, notes, projects, shared files, or anything else that helps your team work together.
- Sociabble – The Employee Communications and Advocacy Platform
- Asana – Work on big ideas, without the busy work.
- Slack – A business communication tool that allows you to create channels, send direct messages and stay in touch with your team.
- Google Design Sprints – Transform the way your team works
- Calendly and Zoom integration is an excellent way to semi-automate meetings
- Grammarly (only English language, for the moment) – A free writing app that helps make your online writing clear and effective.
- Miro: The Visual Collaboration Platform for Every Team. In the office, remote, or a mix of the two, with Miro, your team can connect, collaborate, and co-create in one space no matter where you are.
- LastPass – A freemium password manager that stores encrypted passwords online.
Actionable insight
After completing this step, you should have the ability to create your Growth Hacking strategy and go-to-market plan with new roles, responsibilities, and objectives for your team.
Take it to the next level
What does your email signature look like on a mobile? What platforms and tools can you deploy to improve team productivity?