Top Tips For Your Mobile Strategy

By |2018-03-13T14:40:42+00:00April 26th, 2016|Digital Strategy|

We are all aware of the growing importance of Mobile, although we aren’t quite sure how people use mobile along the customer journey or how to fully optimise for mobile. Micro Moments Think of mobile devices as shopping assistants for consumers to: Locate a business Research products and services Read reviews Make a purchase These [...]

How often do you visit your elderly relatives?

By |2018-03-13T14:40:43+00:00April 25th, 2016|Thinking|

This week I was asked to research an audience segment with a view to increasing their engagement ratio and customer lifetime value. It got me thinking but from a completely different angle, mainly due to the audience segment I was trying to understand. Have you ever wondered why, when visiting elderly relatives, that they greet [...]

Top tips for exporting online

By |2018-03-13T14:40:43+00:00April 18th, 2016|Digital Strategy|

We are very proud to be working with UK Trade & Investment as part of the Exporting is GREAT initiative. Here are some of our top tips for exporting online... Top tip No.1: Export by city McKinsey & Company published their Global Cities of the future identifying the top 600 cities forecast to be the [...]

Do you use a consistent engagement ratio?

By |2018-03-13T14:40:43+00:00April 14th, 2016|Social Media|

We have just started using a new tool called Quintly to track, benchmark and optimise clients social media performance. It is very good. One lovely metric that stands out is the Engagement ratio. The ability to use one engagement metric across all platforms is a joy. The engagement ratio equals the total number of comments, [...]

Go to Top