Actionable Insight Audit & Benchmark
Is your business operating efficiently online?
This Actionable Insight product addresses the business issue of dysfunction in online operations. We work with you and show you how to achieve success. Because showing works better than telling. This comprehensive digital MOT is designed to ensure all of your platforms (website, search engines and social media) are working as efficiently as they should be and are talking to each other.
The Process
How we work with you and show you how to achieve success.
As an Ecommerce strategy consultancy, our audit and benchmark process can help identify areas for improvement in a brand’s Ecommerce strategy, and develop actionable recommendations to increase revenue and customer satisfaction. Here are some potential results from our audit and benchmark:
Increased revenue: By identifying areas for improvement in the eCommerce strategy, our audit and benchmark can help increase the client’s revenue.
Improved customer satisfaction: By optimising the website user experience and enhancing the customer journey, our audit and benchmark can help increase customer satisfaction.
Enhanced brand positioning: By identifying areas of differentiation and developing unique value propositions, our audit and benchmark can help enhance the brand’s positioning.
Better resource allocation: By analysing the client’s eCommerce strategy and benchmarking against competitors, our audit and benchmark can help identify areas where resources can be better allocated.
Step 1 - Define the scope and objectives
The first step is to define the scope of the audit and benchmark, including the specific areas of focus, the desired outcomes, and the timeline for completion. This may include an analysis of website design, user experience, marketing campaigns, and customer data. The scope and objectives should be defined in collaboration with the client to ensure alignment with their goals and priorities.
Step 2 - Gather information
In this step, we will gather information about the client’s brand, website, and eCommerce activities. This can involve conducting market research, analysing website traffic and engagement metrics, and reviewing marketing materials and campaigns. We may also conduct surveys and interviews with customers to gain insights into their preferences and behaviours.
Step 3 - Analyse the data
Once the data has been collected, we will analyse it to identify patterns, trends, and areas of opportunity. This can involve using statistical analysis tools, customer data analysis tools, or other data analysis methods. We may also use heat mapping and user session recording tools to gain insights into user behaviour on the website.
Step 4 - Identify strengths, weaknesses, opportunities, and threats
Based on the data analysis, we can identify the client’s strengths, weaknesses, opportunities, and threats. This can help inform the development of eCommerce strategies and tactics. Strengths and weaknesses can be identified by analysing the client’s performance metrics, while opportunities and threats can be identified by analysing market trends and competitor activities.
Step 5 - Benchmark against competitors
In this step, we can benchmark the client’s eCommerce activities against those of competitors to identify areas of differentiation and opportunities for improvement. This can be done by analysing competitors’ website design, user experience, marketing campaigns, and customer data. This helps to ensure that the client is competitive in the market and can identify areas where they can improve.
Step 6 - Develop recommendations
Based on the findings of the audit and benchmark, we can develop recommendations for optimising the website user experience, improving eCommerce performance, and enhancing the marketing strategy. This may involve adjusting the marketing budget to focus on more effective channels, optimising website content for better search engine visibility, or developing new marketing campaigns that align with the brand’s strengths and opportunities. Recommendations should be specific and actionable, and should be based on the client’s priorities and goals.
Step 7 - Implement and monitor
The final step is to implement the recommendations and monitor their effectiveness over time. This involves setting up performance metrics to track progress, such as website traffic, conversion rates, and sales figures. Google Analytics and other analytics platforms can be used to track these metrics. We should also monitor market trends and competition to ensure that the client’s eCommerce efforts remain relevant and effective over time. Implementation may involve collaboration with the client’s development team and other stakeholders to ensure that the recommendations are effectively executed.
Outcomes
So, what Actionable Insight do you get?
Plan of action
Website efficiency
Search engine optimisation
Social media strategy
Testimonials
Roger brings a fabulously unique approach to getting to the bottom of the detail and his detailed but fun analysis of the issues we were facing was not only refreshing but incredibly useful. His understanding of our business was very clear and often Roger went above and beyond the job in hand in order to understand what nuances made our business ‘tick’. Some small tweaks and some rather major ones were needed but each were introduced and have resulted in some incredibly positive changes to our business, the major plus of which is quicker uptake through better technology and use of social media/excellent software platforms. Roger’s approach is thorough and he is a pleasure to work with.
Dan Timms
Director of Operations, Young Voices (UK) Ltd
Roger worked with creating a new website built for multiple platforms, including both desktop and mobile. He also provided advice regarding social media, in particular the way in which the institution monitored digital activity. The University was shortlisted for “Best Website” in the 2012 HEIST Awards, the main awards programme for marketing in the sector. Roger has continued to work with the Roehampton providing workshops to students on using LinkedIn, as part of a range of activities the University has in place to enhance student employability.
Paul O’Prey
Vice Chancellor , University of Roehampton
I first worked with Actionable Insight on the University of Roehampton project in 2011. Since then we have had the pleasure of working with Roger on many successful projects.
Piers Tincknell
UX Designer, Atomic Smash
