This week I was asked to research an audience segment with a view to increasing their engagement ratio and customer lifetime value. It got me thinking but from a completely different angle, mainly due to the audience segment I was trying to understand. Have you ever wondered why, when visiting elderly relatives, that they greet [...]
The Importance of Video We are all aware of the growing importance of video with Cisco predicting that by 2019 video will account for 80 percent of global internet traffic and 75% of mobile traffic will be on mobile by 2020. So how do we capitalize on the growth of video? YouTube, the second largest [...]
We are very proud to be working with UK Trade & Investment as part of the Exporting is GREAT initiative. Here are some of our top tips for exporting online... Top tip No.1: Export by city McKinsey & Company published their Global Cities of the future identifying the top 600 cities forecast to be the [...]
We have just started using a new tool called Quintly to track, benchmark and optimise clients social media performance. It is very good. One lovely metric that stands out is the Engagement ratio. The ability to use one engagement metric across all platforms is a joy. The engagement ratio equals the total number of comments, [...]
Are you struggling to make the most of Google’s URL builder? Well fear no more, because our handy infographic guide has the solution. Follow it step-by-step to make the most out of one of digitals marketings handiest tool. The URL builder helps you add parameters to URLs you use in custom web-based or email [...]
The Ultimate Social Media guide Unfortunately, it takes more than a few silly cat pictures to win on social media. The social landscape is more complex than ever, and here at Actionable Insight we spend every waking minute trying to understand this social space so our clients don’t have to. In this blog post we [...]
After meeting Roger 9 months ago at a Chartered Institute of Marketing event, when the opportunity to network with Marketing professionals in London came up I jumped at the chance. A week of eating, drinking, learning and networking - ideal! The week consisted of insightful seminars from a vast array of businesses, networking evenings and [...]
Napoleon called the British "a nation of Shopkeepers" (he actually called us "une nation de boutiquiers"). Adam Smith first coined the phrase in 1776, but I digress... In 2015, I’m wondering why it is so hard to find skilled people who can drive all of the commerce components online? I'd like us to call them [...]
A few weeks ago I was delighted to work with Ross Parsons of BWCS, Toshinari and Eko Ishii of CWell Institute via the UK Trade & Investment on a "Future of Digital Marketing in the UK" presentation and paper for the NTT East Corporation. The high speed internet team were in London for 2 nights [...]
Yesterday I met with Ian Byrne from 3Dify at BOXPARK Shoreditch to get scanned and allow me to start creating Mini Me's (to use as business cards instead of Moo Luxe :). I stood on a 1 metre diameter platform which rotated 360 degrees 5 times to allow a high resolution scanner to map bands [...]
