I am very much looking forward to speaking at the DMA’s Measuring the unmeasurable conference in Birmingham on Tuesday 25th November 2014.
My title for discussion is <Can we really measure social media or are we having a 🙂 ?>
I will try to understand some different points of view, work out what measurement actually matters and how it is hardwired to the business objectives.
If you have time have a look at this excellent video from a conference I hosted for Property Tectonics in Manchester in May.
It will be fun, I hope you can make it.